a kinder world for people, planet, and animals

We are champions of regenerative agriculture and food systems.

We connect the dots from farmer to consumer, creating new paths to market for better food.

Building a better food business?

Let's work together

We love Food

We live this industry. We know the players. And we know it's not easy building a food business.

Scaling a new idea in food means hurdles -- lots of them. Good thing we’ve been there. And we are here to help.

We have experience operating across the entire food value chain, from farmer to CPG consumer. That means holistic food system perspective and resources.

We bring expert perspective to address your specific food business challenge. No generic templates here.

unlocking value

Start-up life can feel like firefighting. Being successful means anticipating obstacles and quickly solving them.

But sometimes the issues that require deep focus don’t get the attention you want to give them. We can help you tackle those big issues, so you can keep building your business.

Whether an ongoing fractional engagement or a specific project, we'll work beside you to develop the specific knowledge and strategy you need for the next big wins -- so you can accelerate to the next level.

for leaders who insist on better

Our consulting is made for leaders who have a systems perspective on food. They want to make an impact.

And they know the new CPG food environment requires more than a great product – it takes a holistic approach. That means considering sustainability drivers and taking a regenerative approach to agriculture, weaving together values and business fundamentals to create outsized business value.

We'll help you evaluate and evolve these three key pillars that matter to build the value of your Food business:

1. product/supply chain

Replicating your product "at the bench" may not be difficult. But wrapping it up in a custom supply chain/sourcing solution? And identifying the elements that matter most to the market? That creates a valuable business. And that takes value chain expertise, customer understanding, and industry relationships. We can help you refine your approach AND tell your story in a way that's motivating to the market, working backwards through the supply chain to understand key, relevant levers.

2. brand identity

This can create outsized business value, especially in a world where HOW you produce matters as much as WHAT you produce. We can help you think about the drivers of value-- where to focus investment and how to maximize it.

This is a spot where it can be hard to dimension the right level of investment. We have experience creating ownable brands at the right level of fidelity and investment considering each stage of your business. That means you can communicate effectively to each of your audience with core assets that will stand the test of time.

3. path to market

It takes more than doors -- building a strong base business, with a memorable value proposition that stands out in channel, creates business value.

We can help you identify the route to market for your value proposition -- where to get your “foot in the door” vs. where to focus ongoing, and what matters for each channel. That means you'll have the right product mix for your channel and stage of development, creating a foundation that can scale.

market makers

I'm Nicole, your partner in growth.

I’ve been in your shoes, and I know it’s not easy building a food business, especially now, with an even tighter focus on profitability and sustainability.

I’ve led businesses at all stages-- from large $1B+ businesses in publicly traded companies to small, new-to-the world concepts (Nestlé, Kellogg’s, GV-funded startup). I’ve championed better food and created valuable businesses in the process. I’ve been an operator (with P&I responsibility) in all things Food: from FoodTech, AgTech, Agriculture, and CPG Food and Pet. I understand the challenges and the opportunities.

The world needs big ideas right now and visionary food leaders can’t do it alone. I love helping you identify the value unlock that will drive your business forward.

let's talk

what's next

A big idea got you here, but what’s next? Most of the people we work with have inspiring ideas and incredible energy, and they are looking to accelerate. We can help you be intentional about your growth objectives. This is personal for us. We love helping businesses impact our food system for good. No templates here– we know your business is unique. We want to help you create the path to your next growth objective.