GROWTH ARCHITECTS

Building regenerative agriculture and food systems for momentum

Connecting growers, makers, and consumers, we help you open new routes to market that scale.

Building a better food business?

We love Food

We'll bring expert perspective to address your specific food business challenge. No generic templates or theories.

Scaling a new idea in food means hurdles -- lots of them. We are here to help you navigate those hurdles with confidence.

You can rely on our team's experience operating across the entire food value chain, from farmer to CPG consumer. That means you'll have holistic food system perspective and resources at your fingertips in those moments that matter.

With deep food-system expertise in your corner, you can navigate complex situations efficiently, reduce blind spots, and drive growth.

unlocking value

Building a business can feel like firefighting. Being successful means anticipating obstacles and quickly solving them.

But sometimes the issues that require deep focus don’t get the attention you want to give them. We can help you tackle those big issues, so you can keep building your business.

Whether an ongoing growth advising or a specific project, we'll work beside you to develop the specific knowledge and strategy you need for the next big wins -- so you can accelerate to the next level.

for leaders who insist on better

We were made for leaders who have a systems perspective on food. Who want to make an impact.

They know the new CPG food environment requires more than a great product – it takes a holistic approach. That means prioritizing growth drivers and taking a regenerative approach, weaving together values and business fundamentals to create outsized business value.

We'll help you evaluate and evolve these three key pillars that matter to build the value of your Food business:

1. product/supply chain

Replicating your product "at the bench" may not be difficult. But wrapping it up in a custom supply chain/sourcing solution? And identifying the elements that matter most to the market? That creates a valuable business. And that takes value chain expertise, customer understanding, and industry relationships. We can help you refine your approach AND tell your story in a way that's motivating to the market, working backwards through the supply chain to understand key, relevant levers.

2. brand identity

This can create outsized business value, especially in a world where HOW you produce matters as much as WHAT you produce. We can help you think about the drivers of value-- where to focus investment and how to maximize it.

This is a spot where it can be hard to dimension the right level of investment. We have experience creating ownable brands at the right level of fidelity and investment considering each stage of your business. That means you can communicate effectively to each of your audience with core assets that will stand the test of time.

3. path to market

It takes more than doors -- building a strong base business, with a memorable value proposition that stands out in channel, creates business value.

We can help you identify the route to market for your value proposition -- where to get your “foot in the door” vs. where to focus ongoing, and what matters for each channel. That means you'll have the right product mix for your channel and stage of development, creating a foundation that can scale.

meet the founder

I'm Nicole, your partner in growth.

I’ve been in your shoes, and I know it’s not easy building a food business, especially now, with an ever tighter focus on profitability and resilience.

I’ve led businesses at all stages-- from large $1B+ businesses in publicly traded companies to small, new-to-the world concepts (Nestlé, Kellogg’s, GV-funded startup). I’ve championed better food and created valuable businesses in the process. I’ve been an operator with P&L responsibility across the Food industry: from FoodTech, AgTech, and Agriculture to CPG and Pet. I understand the challenges and the opportunities.

The world needs big ideas right now and visionary food leaders can’t do it alone. I love helping you identify the value unlock that will drive your business forward.

let's talk

what's next

A big idea got you here, but what’s next? Most of the people we work with have inspiring ideas and incredible energy, and they are looking to accelerate. We can help you be intentional about your growth objectives. This is personal for us. We love helping businesses impact our food system for good. No templates here– we know your business is unique. We want to help you create the path to your next growth objective.