FOOD SYSTEM SPECIALISTS
insights behind smarter growth Decisions
We are a specialist growth consultancy serving food companies at turning points. Expansion. Growth stalls. Strategic pivots.
WHAT WE DO
We work alongside leadership teams when stakes are high.
Our work can look like pressure-testing a growth plan with real-world inputs from subject-matter experts to prove an investment case. It can mean evolving brand fundamentals to deliver a marketing toolkit and concrete action steps that have been consumer-validated. Or exploring new approaches to sourcing, including specialty or identity-preserved crops and vertical integration.
We lock arms with your leadership team as steady, experienced operators when it matters most.
We help leaders choose their best growth options to get traction quickly.
HOW WE WORK
Each project is staffed with senior operators and specialists — people who have worked in relevant areas of the food value chain. They have experience delivering strategic growth initiatives that build brands and business outcomes, from CPG to farm. That means decisions grounded in experience.
We believe it is important to have subject matter experts specific to each challenge – people who already "lived it." Your growth moves are too important to be based on theory or general frameworks.
We are built to operate differently than legacy consulting models. Advances in technology and tools have reduced the need for large teams doing executional work. We leverage technology effectively to deliver your project efficiently. We focus our time and resources where experience, judgment, and pattern recognition matter most.
OUR VALUES
A holistic food systems lens informs all our work. We toggle seamlessly between conversations about farming, supply chain, and brand activation. This approach makes us unique.
We are champions of regenerative agriculture and food systems that are kind to people, animals, and planet. We believe those approaches create positive outcomes that last.
We don't settle because our experience has taught us:
– it IS possible to produce better food.
--It IS possible to do it profitably.
--it IS possible to do it at scale.
MEET THE FOUNDER
I'm Nicole, your partner in growth.
From Big CPG to Startup, Brand Marketing to Commodity Trading, I’ve been there. I’ve started businesses from $0. And I’ve been a brand leader for $1B+ portfolios and eight-figure advertising budgets — where missteps are expensive and hard to unwind.
From Pet to Produce, CPG to CEA, and Commodity to Specialty, I’ve worked across the food value chain. At one point, I found myself responsible for a soy crush plant. That range of experience gives me a real-world view of what works, what doesn’t, and what actually moves a business forward.
All those experiences inform my work for clients. I dive into the real Food industry dynamics that bring your best options into sharp focus. Facing a complex growth decision? I would love to help.